harry potter

Harry Potter and the Order of the Phoenix in IMAX 3-D Opens with Record-Breaking Boxoffice

Harry Potter 5IMAX Corporation and Warner Bros. Pictures announced that Harry Potter and the Order of the Phoenix shattered virtually every opening box office record at IMAX® theatres during its debut, contributing $7.3 million of the $140 million that the film grossed at the domestic box office, from July 11 through Sunday, July 15. The picture also broke the record for IMAX's largest single day worldwide total at $1.9 million and posted a domestic opening per screen average of $80,500. Harry Potter and the Order of the Phoenix opened on 91 domestic IMAX screens and 35 international IMAX screens, making it the largest opening in IMAX's 40-year history, with a record-smashing worldwide estimated total of $9.4 million. The film's overall worldwide debut total was an estimated $333 million and it is scheduled to open in 17 additional international IMAX theatres in the coming weeks.

"The results from this film - in all formats - are outstanding. It's by far the strongest 'Harry Potter' title in the franchise, breaking records for both the Studio and IMAX," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "The increased number of IMAX venues and the first-time 3-D finale delivered a huge opening weekend win for the large screen format - we're thrilled for their achievement."

"This phenomenal opening illustrates how one of the world's most anticipated movies presented in IMAX's format can help drive theatre attendance, ticket sales and turn a film that is already a grand spectacle into a major event," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "With the success of the last two Harry Potter installments in IMAX and the debut performance of this one, it is clear that moviegoers clearly love to experience the Harry Potter movies in a magical way. We anticipate that The Order of the Phoenix will continue to play very well at IMAX theatres throughout the summer."

"The international response to this film has been phenomenal. We couldn't be more excited about the way moviegoers are responding to Harry Potter and the Order of the Phoenix in IMAX and conventional theaters all over the world, after only its first weekend," said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. "And adding the excitement of the 3-D finale to a "Harry Potter" film in IMAX will keep international interest in this film and format going throughout the summer."

"Unprecedented advance IMAX ticket sales, sell-out IMAX shows and record-smashing IMAX box office results underscore the excitement for this film and a premium experience that cannot be replicated at home," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "This strong performance can be attributed to an outstanding job by the incredible film-making team led by David Yates and David Heyman, the talented team at Warner Bros. Pictures and a continuously growing IMAX distribution network."

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3-D Auction Results
Here are a few 3-D auction results from the past month

Harry Potter lenticular

A four-foot by six-foot 3-D lenticular poster of Harry Potter and the Order of the Phoenix sold $320.99 for with 18 bids. This was part of a lobby standee sent by the studio. The poster is made of a flexible plastic and on back is imprinted "Fujicolor Crystal Archive Paper."

Switzerland Through the Stereoscope

A rare book titled Switzerland Through The Stereoscope sold for $51.51 with five bids. The rare book is Copyright 1901 by Underwood & Underwood The book was meant to accompany the Underwood & Underwood Switzerland stereoview set. 276 pages hardbound. The maps are missing from the back pocket of the book sold in this auction.

Stereoscopic Eyes book cover

The book Stereoscopic Eyes sold for $90 with nine bids. The purpose of this book is to inform and instruct the reader as to what depth or stereoscopic vision really is, how stereoscopic vision of flat "depth" pictures can be seen with the 'naked eye.'"

Table of Contents:
Chapter I: Fundamentals of Stereoscopic Vision
Historical Background
How our Eyes See

Chapter II: How to take Depth Pictures
Equipment
Depth Pictures with Dual Equipment
Taking Depth Pictures with one Camera
Close-up and Portrait Work
How the Stereoscope Works
The Stereoscope
How your Eyes See Depth
Sorting and Making Pictures

Chapter III: Learning to Fuse
Some Examples of Fusion
Fusing Exercises
Fusing Large Pictures
Additional Fusing Aids
Depth Pictures

Chapter IV: The Use of Depth Pictures in Refraction and Orthoptics

A Stereoscopic Manual of Gonioscopy containing six View-Master reels sold for $153.50 with 12 bids. Gonioscopy is a technique for studying the eye.

Contents:
1. Uses of Gonioscopy.
2. Gonioscopic Anatomy of the Angle of the Anterior Chamber of the Eye.
3. Case histories with labeled drawings keyed to stereophotographs.

Surgical Anatomy of the Bronchovacular Segments Stereoscopic Slide Supplement book, slides and viewer.

A Realist format medical stereo slide and viewer set sold for $194.43 with 15 bids. It is in a box that looks like a book. The title of the book is Surgical Anatomy of the Bronchovascular Segments Stereoscopic Slide Supplement. The 170 slides appear to be supplements to a book published in 1960. The book is "written" by Bloomer, Liebow and Hales. The publisher is Synchromatic Pictures, Hollywood, CA. Inside the box is a Craftsmen's Guild Viewer with large lenses and interocular adjustment. The slides are all mounted in slip-in mounts and are numbered and labeled.

Image Nation book cover

The 1980 book Image Nation sold for $41 with 10 bids. The book contains 72 stereo images from various artists.

A 3-D lenticular Independence Day poster sold for $50 with one bid. This is the 24" x 32" poster that shows the White House being blown up by a giant alien spacecraft.


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